We make your marketing numbers agree.
Your CRM, your ad accounts, and your analytics rarely agree on what happened. We reconcile them into one set of figures you can verify yourself, then run your marketing against those.
Paid, fixed scope · Within ten business days
Who this is for
This is for businesses already spending on marketing where nobody can produce one number for what it returned.
Who runs it
Run by a director-level analytics and AI enablement lead who works on enterprise measurement stacks daily.
The sequence
Four phases, run in this order.
Reconciliation is always first: it is the only step that tells you whether the rest is worth doing. Campaign management is always last, because managing spend against numbers nobody has checked is how the original problem gets built.
- 01
Reconcile
Find where your three systems disagree, and by how much.
- 02
Unify
Join the three sources into one layer you own and can audit.
- 03
Answer
Make the layer answerable in plain language.
Not sold on its own. An assistant pointed at unreconciled data returns fluent answers that are wrong.
- 04
Run
Manage the campaigns against numbers you can verify.
Making them agree is the actual work.
Three systems disagree because nobody has decided what a customer is, at which moment one exists, and which system is allowed to say so. Settling that in writing is most of the job.
The rest is repairing collection where the browser cannot be trusted, joining the sources on a key that survives real conditions, and reconciling the joined result back against your own books on a schedule rather than once.
It gets built in accounts in your name and documented for someone who has never spoken to us.
How an engagement runsThis is built for
- You are already spending on marketing and cannot produce one number for what it returned
- Your CRM holds the outcome that actually matters to the business
- Somebody in the building has asked why two reports disagree, and got no answer
- You want the raw data and the ability to leave
This is not for
- You want rankings and impressions reported as the outcome
- You are looking for the cheapest monthly retainer available
- Nobody internally owns the CRM or knows what is in it
Start by finding out how far apart your three systems currently are.
Send your site, your ad accounts, and what you spend. You get back a written finding on where your systems disagree, by how much, and which of your questions the data can answer today.
Fixed scope · Within ten business days