Four phases. They run in order.
Your CRM, your ad accounts, and your analytics report three different numbers. We make them agree, then run your campaigns against the one you can check.
This is for businesses already spending on marketing where nobody can produce one number for what it returned.
- 01
Reconcile
Find where your three systems disagree, and by how much.
Read - 02
Unify
After Reconcile
Join the three sources into one layer you own and can audit.
Read - 03
Answer
After Unify
Make the layer answerable in plain language.
This one cannot be bought on its own.
Read - 04
Run
After Answer
Manage the campaigns against numbers you can verify.
Read
The order is not a packaging preference.
Reconciliation is first because it is what decides whether the build is worth quoting. It is also the step that produces a document you keep regardless of what happens next.
Campaign management is last because bidding against a conversion signal nobody has verified is the mechanism that built the problem. Running it earlier would mean grading our own work with the same broken instrument everyone else uses.
Built for
- You are already spending on marketing and cannot produce one number for what it returned
- Your CRM holds the outcome that actually matters to the business
- Somebody in the building has asked why two reports disagree, and got no answer
- You want the raw data and the ability to leave
Not built for
- You want rankings and impressions reported as the outcome
- You are looking for the cheapest monthly retainer available
- Nobody internally owns the CRM or knows what is in it
Start with a reconciliation
Send your site, your ad accounts, and what you spend. You get back a written finding on where your systems disagree, by how much, and which of your questions the data can answer today.
Start with a reconciliationFixed scope · Within ten business days