Industries
Every industry loses the number somewhere else.
Each industry ends with a customer action someone has to prove happened. What changes is the boundary it crosses first, and that is where campaign credit goes missing.
Paid, fixed scope · Within ten business days after complete access
High-ticket practices
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For plastic surgery practices and med spas
Your ads are finding form fillers. Not patients.
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For roofing, solar, remodeling and HVAC companies
Your ads are finding tire kickers. Not sold jobs.
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For implant, orthodontic and cosmetic dental practices
Your ads are buying consult requests. Not accepted cases.
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For personal injury and mass tort firms
Your ads are buying phone calls. Not signed cases.
- Live entertainmentTrampoline parks, waterparks, family entertainment centres, bowling, mini golf, escape rooms, laser tag
The sale completes one boundary past the site the ads point at, inside a booking platform the venue cannot instrument, which is why the ad account and the venue booking report never tell the same story.
- Direct to consumerStorefronts running paid acquisition, checkout extensions and post-purchase upsell apps, subscription and replenishment brands, and the billing system that renews all of it
Every paid channel in the account is bidding against a purchase event, so whatever that event reports is what the media does next. The work is making the purchase leave the site once, with the value the store actually recorded, to every platform that has to act on it, and then building the reporting on top of inputs that have been checked rather than assumed.
- B2B lead generationDemand generation teams, sales-led pipelines, CRM-owned qualification stages, long consideration windows, and a handoff meeting where two systems disagree
The form submits, the CRM stores the lead without the source that produced it, and the pipeline built from those records reads as direct, which is the same thing as unattributed with a friendlier name.
- Aesthetic and elective medicinePlastic surgery, cosmetic practices, med spas and elective procedures
A plastic surgery practice or med spa should run Google and Meta ads against the booked consultation, not the form fill, because each platform learns from the conversion it receives. The booking is sent back from the scheduling system as an offline conversion, and procedure names and form contents are kept out of browser tags.
- Home servicesRoofing, solar, remodeling, HVAC replacement, windows and doors, and pools: companies where one sold job is worth thousands and closes after an in-home estimate
A roofing, solar, remodeling or HVAC company should run paid media against the sold job its CRM records, not the form fill or phone call that came first. The ad click ID is written onto the lead record, and each sold job is sent back to Google and Meta with its value, so bidding learns which homeowners sign.
- Dental implants and orthodonticsFull-arch and single implant practices, orthodontists and clear aligner providers, cosmetic dentistry, and the DSOs that run them across locations
An implant, orthodontic or cosmetic dental practice should run paid media against the attended consultation or the accepted treatment plan, not the consult request. The accepted case is sent back from the practice-management system as an offline conversion, and treatment, form and financing details are kept out of browser tags.
- Personal injury lawPersonal injury and mass tort firms buying Google Search, Local Services Ads, Meta and TV-driven web traffic, with intake run in-house or by an outside call center
A personal injury firm should run paid media against the signed case, not the phone call. The Google and Meta click IDs are captured on every call and form and written onto the intake record, and qualified intakes and signed retainers are sent back to the ad platforms as offline conversions, with no injury or case details attached.
Running something else
The method does not change. The audit establishes what the platform exposes, what it sends on its own, and which of those the business can actually control. A stack that has not been worked before is scoped and priced as the first engagement on it.
Account ownership
Agencies keep the client relationship. Operators keep the account ownership. In either arrangement, definitions, configuration and test evidence stay with the people responsible for the work.
Agencies can bring the work in under their own name. Operators can engage directly. The implementation follows the account access and written scope.